Skip to Main Content

Board of Ambassadors Advisory Council

Dick Armstrong

Richard “Dick” Armstrong
Idaho Department of Health
And Welfare

Richard “Dick” Armstrong was appointed Director of the Idaho Department of Health and Welfare in June 2006 by Governor Jim Risch. He was reappointed to the position in January 2007 by Governor C. L. “Butch” Otter. Director Armstrong serves as executive and administrative head of the Department, which employs more than 3,100 people with an annual budget of $2 billion.

Prior to his appointment, Dick was Senior Vice President of Sales and Marketing at Blue Cross of Idaho, where he was employed for 36 years.

Ed Dahlberg

Ed Dahlberg
St. Luke’s Health System

Ed Dahlberg served as the Executive President and CEO of the St. Luke’s Health System from October 1988 until March 2010 when he retired. Prior to that, he was the Executive Vice President of St. Luke’s Health System from December 1985 through September 1988.

Ed received his Bachelor degree in Business Administration from Concordia College in Moorhead, Minnesota and a Masters in Healthcare Administration from the University of Minnesota.

He previously served on the Idaho Hospital Association board as Chairman, the American Hospital Association Regional 8 Policy Board as Chairman, the VHA Board of Directors (VHA is a network of not-for-profit hospitals that work together to improve their clinical and economic performance), and the Salt Lake City Branch of the Federal Reserve Board.

Ed currently serves as the Planning Committee Chair for PacificSource, and is the voluntary President of the Idaho Business for Education.

He is married to Donna, has 3 children, and 4 grandchildren.

Tim Dunnagan

Tim Dunnagan
College of Health Sciences
Boise State University

As Dean, Tim is responsible for the leadership and management of the College which is dedicated to providing health care professionals with an education that emphasizes state of the art practice, critical thinking skills, health advocacy and promoting interdisciplinary collaboration. The College has 65 faculty, 31 staff, and nearly 2800 students served by four departments that offer graduate and undergraduate options. The College consists of Community and Environmental Health, Nursing, Radiologic Sciences, and Respiratory Care. In addition, the College hosts the Center for the Study of Aging, the Center for Excellence for Environmental Health and Safety, the Center for Health Policy, and the Institute for the Study of Addiction.

Prior to his appointment to Boise State, he served as the head of Montana State University’s Department of Health and Human Development. He has also directed the development and implementation of wellness programs for Blue Cross and Blue Shield and the University of Kentucky (UK). Dr. Dunnagan has authored or co-authored over 30 refereed manuscripts and presented regularly at national conferences primarily in the area of evaluation or the evaluation of health interventions.

Tim received his doctorate in health promotion and human behavior from the University of Kentucky in 1994, his master’s degree in physical education and health promotion from Montana State in 1987 and a bachelor’s degree in general studies from the University of Idaho in 1984.

Tim is married with two children who both compete in the sport of skiing.

Marty Gabica

Martin J Gabica
Chief Medical Officer,
Boise, Idaho

Dr. Martin J. “Marty” Gabica is a board-certified family practice physician and the chief medical officer (CMO) at Healthwise. Prior to being named CMO in 2010, he was a medical director and associate medical director for Healthwise. As CMO, Marty applies his long-term leadership in shared decision making to help ensure that all Healthwise products support strong patient-doctor relationships. He manages the medical review process and oversees the Healthwise Medical Review Board, which is made up of more than 90 leading physicians and specialists from around the United States and Canada.

Dr. Gabica graduated from the Oregon Health & Science University in 1977 and completed his residency in family practice with the Family Practice Residency of Southwest Idaho in 1980. He is board certified in family medicine and is affiliated with the American Academy of Family Physicians. He was president of Idaho Physicians Network from 2001 to 2005 and helped build the largest independent provider network in the state.

In 1980, Dr. Gabica co-founded the Idaho Wellness Center, now Primary Health Medical Group, an innovative family practice based on prevention, self-care, and shared decision making. He practiced there through 1996.


Zelda Geyer-Sylvia
President and CEO
Blue Cross of Idaho

As Interim President and Chief Executive Officer of Blue Cross of Idaho, Zelda Geyer-Sylvia is responsible for the day-to-day operations of the plan. With more than 22-years in the health insurance industry, she brings exceptional credentials and extensive results-oriented professional experience.

Zelda joined Blue Cross of Idaho as Executive Vice President and Chief Operating Officer in December 2006. Prior to joining Blue Cross of Idaho, Zelda was the President and CEO at M-Care, a 200,000 member not-for-profit managed-care company owned by the University of Michigan. In this capacity, Zelda had full operational responsibility for M-Care, including claims, customer service, membership services, medical management, provider services, information services, legal services, finance, and human resources.

From 1996 to 1998, Zelda was the vice president of Plan Administration at a 580,000-member Kaiser Permanente plan in New York. Previous experience also includes eleven years as the vice president and chief operating officer at Community Health Plan, where Zelda oversaw eight regional operations throughout New York, Massachusetts and Vermont, serving 400,000 members.

Zelda received her master’s degree in public health from Yale University and a bachelor of arts from Middlebury College in Vermont.

She was honored as one of the “Most Influential Women in Business in 2006” by the Ann Arbor Business Review.

Steve Millard

Steve Millard
Idaho Hospital Association

As the President of the Idaho Hospital Association, Steve Millard is the lead spokesperson; an advocate for state and federal issues and the legislative representation for IHA agenda on key political issues. He leads the development of new policies and programs that serve membership and handles all media communications. Steve serves as the primary liaison with other health related organizations and business entities on hospital health care developments and issues and as liaison and staff support to IHA board appointed committees. Steve has served the IHA for more than 20 years.
Maryann Reese

Maryann Reese
St. Elizabeth’s Hospital
Belleville, Illinois

Maryann began her service at St. Elizabeth’s Hospital on January 17, 2011. Prior to that date she served as the Executive VP and COO of both St. Vincent Healthcare System in Billings, Montana and Holy Rosary Healthcare in Miles City, Montana. Between 2002 and 2007, she served as the COO/CCO of Mercy Medical Center of Nampa, Idaho. She began her career as a RN at St. Luke’s Regional Medical Center in Boise. Maryann has also served Hospital Corporation of America in a number of roles and locations including Idaho Falls, ID and Brigham City, Utah.

Born and raised in St. Louis, Missouri, Maryann attained an Association of Science degree in Nursing from Boise State University, a bachelor’s degree in Healthcare Administration from Graceland University, and a master’s degree in Healthcare Administration from the University of Minnesota. She is currently pursuing a doctorate in Health Care Administration from Central Michigan University. She also holds a Long Term Care Administrator License.

Maryann has been married for 27 years and has two grown daughters. She enjoys bicycling, digital photography, and gardening.

Rodney Reider

Rodney Reider
Saint Alphonsus Regional Medical Center

Reider joined the Saint Alphonsus Health System in 2010. He has an extensive and distinguished healthcare background having served in leadership positions at health systems in Wisconsin, Pennsylvania, Ohio, Louisiana, and California. Most recently he was the Chief Operating Office for Saint Alphonsus Regional Medical Center prior to assuming the role as President on September 1, 2012.

Rodney provides leadership, direction and administration of hospital operations. He directs operations in a manner that achieves strategic initiatives, ensures legal and regulatory compliance and stewards the organization’s resources, while providing the highest possible quality of service and care in terms of mind, body, and spirit.

Reider has a Masters of Science degree from Cal Poly in Pomona, CA and an MBSA from Loma Linda University. Additionally he has completed international business studies at Curtin University in Western Australia. He is a Fellow (FACHE) of the American College of Healthcare Executives.

Rodney is married with 2 daughters and enjoys biking. He is a member of the Ballet Idaho Board and serves on the Bishop Kelly President’s Advisory Council.

Chris Roth

Christopher W. Roth
Chief Executive Officer,
St. Luke’s Treasure Valley Region
Boise, Idaho

Chris Roth is the CEO for the St. Luke’s Treasure Valley Region which comprises operations in Boise, Idaho and surrounding communities.

Chris started his career in healthcare working as a pharmacy technician for Intermountain Healthcare in Logan, Utah. Prior to joining St. Luke’s in March 2007 as the Chief Operating Officer, Chris worked for Northwest Hospital & Medical Center in Seattle, Washington.

During his 8-year tenure at Northwest, Chris held several executive roles, most recently serving as the Vice President of Operations from 2000 – 2007. Prior to Northwest, Chris served as Specialty Practice Administrator for the Ochsner Clinic in New Orleans, Louisiana.

Chris received his Bachelor of Science from Utah State University and his Master of Health Care Administration from the University of Minnesota.

He is actively engaged in a variety of professional and community associations, e.g. March of Dimes Board. Outside interests include golf, tennis, skiing and fishing. Chris is married and has four children.

Dave Self

Dave Self
SVP of Marketing and Regional
Director of Idaho and Washington

Dave serves as Senior Vice President of Marketing and Regional Director of Idaho and Washington. He is based in our Boise office and is responsible for leading enterprise-wide marketing and commercial product development. Dave also oversees operations and business development efforts in Idaho and Washington.

Dave joined PacificSource in 2009 with the acquisition of Primary Health, Inc., where he was president and chief operating officer for three years. Dave’s extensive background in the healthcare and employee benefits field includes 12 years with Regence Blue Shield of Idaho/Regence Blue Cross Blue Shield of Utah, where he eventually served as vice president of sales and marketing. His experience also includes working with technology companies to develop healthcare practices and key partner relationships.